BY: GURU JAY
Familiar faces flash on the screen. Your TV, laptop, tablet and smartphone have loads of images, videos, and data on them. You probably follow your favorite celebrities on Facebook, Twitter, Pinterest, MySpace and Instagram.
Once you’re famous, you’re always famous for somebody. Forget what Shia Labeouf said. There’s no escaping the spotlight after crossing centerstage.
Social media and reality TV have allowed us an inside look into Pop Culture. Celebrities are born on YouTube. You couldn’t pick a more perfect time than now to be famous.
The job of a celebrity is to simply celebrate. Celebrities make a fortune just by making an appearance. Paris Hilton is a prime example of a socialite who exploits her infamy.
There are several creative ways celebrities earn a living. I want to show you the microeconomics behind Hollywood. I am an accountant after all.
There is power in numbers. That’s why stars such as Shia Labeouf work hard to get attention. That’s also why fans are so important.
1.Twitter
Sending Tweets is one creative way celebrities make money. At an early age, I realized the power of words. This is why I blog. Twitter is simply a short form of writing. They call it “micro-blogging.”
Can you believe they founded the site 8 years ago? Today Twitter is worth multi-billions. It’s hard to believe, that in such a short span of time, the social media site could conquer the public.
I just recently joined Twitter; and, I already recognize its potential. Twitter allows you to build meaningful relationships. Visit Adage for more information.
Why do you think Kim Kardashian keeps uploading pics of her derrière on Instagram? Answer: because her booty has a pricetag. Celebrities make mad money from photos. You can hear them laughing as they go to the bank.
Photos are a major part of social media. Facebook needs a plethora of images in order to exist. Don’t we love reading faces? Isn’t Facebook a book of faces?
When a celebrity is strapped for cash, all he has to do is snap a photo. Then, send it to TMZ. Now, wait for the check to arrive in the mail.
What would you do to extend your 15 minutes of fame? Would you act a fool on camera? In the near future, I can see sites like Vine gaining some steam.
It wouldn’t surprise if Google via YouTube buys the emerging video social media site. Videos have an enormous impact on society. Think about how TMZ shells out massive cash for exclusive footage.
Musicians make money in a number of ways. Royalties from videos is a new way artists get paid. Read here for info about VEVO.
4. Endorsements
When I think of lucrative endorsement deals, athletes come to mind. Basketball is on everybody’s brain. Players are in the limelight while the NBA Playoffs winds down.
Kevin Durant was launched to space in a Sprint commercial. The helpful Blake Griffin endorses Kia. Who can forget Chris Paul’s State Farm twins’ saga? And, you’ll see a LeBron James Samsung ad on occasion.
You’re in luck, if you are a musician too. Pepsi pounces on the opportunity to sign superstars. Watch a classic example here.
5. Parties
Hollywood stars own the night. Can you picture receiving a paycheck for partying? In the words of the Jackson 5, it’s easy as A.B.C.!
Lindsay Lohan, Britney Spears, Fergie and Blake Lively have made money by making appearances at parties. The amount of money they make seems absurd. But, big businesses can afford to spend big money.
6. Reality TV
Reality TV has a major influence on us in real ways. You can literally become a celebrity overnight. All you have to do is, start some sort of an altercation with somebody.
We wouldn’t ask those questions ten years ago. We were keeping up with the Joneses. Now, we keep up with the Kardashians.
7.Instagram
First on my list is Twitter. Number 7 on my list is Instagram for similar reasons. The app is a relatively new phenomenon that has taken the world by storm.
I joined Instagram about one month ago. I’m thankful for each one of my followers. Please follow my account here.
Although the site hasn’t been around for even 5 years, it is extremely influential. It’s another hot way to interact with your fans. Check out Beyonce’s account.
They say technology eliminates jobs. Celebrities defy logic and use technology to their advantage. Twitter is music to their ears.
You only have one life to live, so live your life to the fullest. We can learn a lot from celebrities. Most of them don’t have a care in the world.
Increase your odds by lining your ducks in a row. Seneca said, “luck is what happens when preparation meets opportunity.” So brace yourself for a wild ride. Please wear your helmets.
Ways to follow me:
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Contact me via email: iam@gurujay.com
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