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How Jennifer Lopez Built the JLo Brand

BY: GURU JAY
Nowadays, anybody can be famous. Buy a digital camera or use your fancy iPhone to record your intriguing or foolish lifestyle. Look no further than the Real Housewives as a prime example.

Long before reality TV, Jennifer Lopez was real. In fact, JLo lived by that motto coining a song I’m Real. Respect Jennifer Lopez because she’s truly talented. 

ROCK THAT BODY

In the process of building her brand, the entertainer reportedly insured her ass for $27 million. With the invention of Nicki Minaj now the price of booty has doubled. In this superficial industry, JLo’s body rocks like a Black Eyed Peas song.

The super fly lady’s body is out of sight. She works hard to stay in shape. Give credit where it is due. Who represents Puerto Rico and the Bronx better than Jenny from the block?

BRAND NAME


Like Pepsi and Blue Magic, JLo is a brand name. Why hasn’t American Gangster Denzel Washington made a movie with Jennifer? Hollywood has dropped the ball.

Jennifer Lopez constantly complains about choosing the wrong partner. Frankly, the triple threat celebrity intimidates boyfriends. You see we still live in a world where men are expected to provide for their families.

Puff Daddy (Diddy) and JLo were perfect for each other. Although her love didn’t cost a thing, Lopez needed a bossy man. Jay Z might listen to Beyoncé but in the end he calls all the shots.

JLo shines brightly because like a distant star she’s been here awhile. Without Lopez, Selena Gomez and Demi Lovato would not be multimillionaires. People pay attention to Jennifer, because she’s an exceptional entertainer who crossed boundaries.

Music lovers and movie buffs can’t get enough of Jennifer Lopez. Who makes better dance music and romantic flicks than the booty pioneer? Good music makes girls twerk their butts. In a recent blog post, I proposed that Jennifer Lopez and Shakira make a single. I want to see JLo and Mariah Carey too.

I am Guru Jay launching off into orbit in 5-4-3-2-1!
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Pepsi Vs. Coke Celebrities

BY: GURU JAY


Celebrity endorsements are very valuable. Brands are built on the backs of athletes and entertainers. That’s why as a celebrity it’s important to know your worth.
Pepsi Co. and Coca Cola rule the soft-drink world. Because of their marketing campaigns, these beverages have worldwide recognition. They also have a stable of celebrities to ride.
Pepsi has a great position because it owns Gatorade. But Coke owns Vitamin Water and Sprite. So, there is a legitimate rivalry brewing.
These celebrities have endorsed Pepsi and Coke products…
Pepsi
Katy Perry

Beyonce
Britney Spears


Tiger Woods

Justin Timberlake


Peyton Manning


Serena Williams


Coke

Taylor Swift


Jennifer Lopez


Ryan Seacrest


Drake


LeBron James


50 Cent


Kelly Clarkson


Next time when you drink Pepsi or Coke, think about your favorite celebrity. Are you guys drinking the same soda?

I am Guru Jay launching off into orbit in 5-4-3-2-1!
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