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Why Avengers Is the Ultimate Brand

BY: GURU JAY

Why Avengers Is the Ultimate Brand



    Last summer Avengers: Infinity War was released in theaters. I was lucky to watch this blockbuster movie. Avengers: Infinity War was probably the biggest and best movie of Summer 2018.

    It had everything you could want in a film: action, romance, suspense, drama, and a little comedy. I highly recommend seeing any Avengers movie. Marvel does it the best.

    Now, Robert Downey Jr. showed why he is time and time again the number 1 actor in the world. Plus, Scarlett Johansson shined bright like the diamond she is. And Chris Evans, Chris Hemsworth, and Chris Pratt proved why they have Hollywood’s favorite first name.

    In a sense, Avengers: Infinity War was the ultimate movie. Moreover, Avengers is the ultimate brand because the movie franchise is comparable to Star Wars and Star Trek. In fact, I think it’s better than Star Trek.

    Give the director kudos because managing all those egos must have been extremely challenging if not a nightmare. Also, the cinematography was on point. I loved all the characters. There was lots of color and excitement.

    You see, Avengers goes beyond the movies. Like Star Wars, it is woven in the fabric of pop-culture. It is worldwide appealing too. It is more than just America.

    The genius behind Avengers, itself, is that the franchise is movies within a movie, TV within television, and well-defined characters within themselves. In other words, you can count on your kids wanting to dress up as an Avenger on Halloween. There are so many choices. Doesn’t everybody want to be a superhero?

    In closing, Hollywood is changing. The movies are more daring. It is not enough to merely follow the formula anymore. You’ve got to tweak the script and challenge the status quo.

    Without question, Avengers set the bar high every time. All their movies are top-notch quality. They create superior original entertainment.

    Avengers: Infinity War reminded me of being a blend between X-Men Apocalypse and Days of Future Past. Avengers, as a Marvel brand, takes you on an adventure. What is more, the journey is a dream come true for comic book fans. That’s why Avengers is the ultimate brand.    

    I am Guru Jay launching into orbit in 5-4-3-2-1!
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A Discussion On the Excellence of Scarlett Johansson

BY: GURU JAY


If you would like a lesson on film appreciation, cherish Scarlett Johansson’s awesome movies. She’s helping make masterpieces with directors, producers, and fellow actors. Everywhere actresses are taking classes subtitled: How to be like Scarlett Johansson.
When Scarlett started, she had to audition like most aspiring actors. Her family wasn’t well connected like Drew Barrymore’s kindred. Going from the bottom to the top, right now she ranks high on Hollywood’s hierarchy.
In order to succeed, envision arriving at your destination. Scarlett would have stopped altogether if she allowed her nightmares to flourish opposed to her dreams. Beware of dream stealers, and protect your thoughts.
This superstar dreamt of acting in movies since she was three years old. Unlike undeclared college majors, Johansson knew exactly what courses to take. What is more, the expert performer established her presence on the world’s stage at the number 1 spot.
Europeans are appreciating the showgirl’s skills. In fact, many Johansson movies are set overseas in countries such as: the United Kingdom, Germany, the Netherlands, and Belgium. Whether romantic comedies, action, or suspense- Scarlett delivers high-grade performances.
I would like to see her share the screen with Tom Cruise or Robert De Niro. Perhaps, the brilliant actress would outshine elite entertainers today. Obviously, Scarlett Johansson isn’t deficient of confidence.

Everybody appreciates her body. Did you know Scarlett Johansson has natural brunette hair color? That explains why several of her notable characters are brunettes. Scarlett plays redheads and blondes too.
Have you heard the old adage: “sex sells?”  Simply, Scarlett’s sex appeal sells movie tickets. I bet Kim Kardashianpays close attention to Johansson’s style and fashion. 
What do you give a breathtaking beauty that has almost everything at her disposal? Furthermore, she shows unbelievable talent. Those Marilyn Monroe and Katherine Hepburn comparisons are warranted.
If film students don’t appreciate this dazzling performer, I sure will adorn her art. This past 9 years, we’ve seen Scarlett erupt onscreen like a volcano. The hot working blonde goes outside her comfort zone. Barriers do not confine her spectacular artistry.
I sincerely believe Scarlett is one of the best actors, because she shines in spite of substandard conditions. When this tigress crouches, dragons go hide. Let’s discuss Scarlett Johansson’s appealing filmography including award-winning performances along with interviews, and articles.
I’ll analyze her roles, hash out tidbits, and present my original perspective. But first, we’ll discuss the Scarlett Johansson brand.
Brand

The major actress has signed lucrative endorsement deals with numerous companies. There is a good explanation why luxury brands treat Scarlett Johansson like royalty. Prestigious magazine Esquire named Johansson sexiest woman twice. As the only entertainer to hold this honor, she routinely cashes in on her fame.
Supermodelssecretly envy Scarlett’s contracts with Louis Vuitton, Calvin Klein, and Dolce & Gabbana. With her popularity, she can name her price. All these corporations can’t lowball the celebrity because everybody wants her.
What do Heidi Klum, Cindy Crawford, and Kate Upton think about Scarlett’s endorsements? Models must diet and exercise to the extreme. Certainly, Hollywood celebs workout but not as strenuous as fashion models.
Moreover, they have to give her at minimum her market value. Not since Marilyn Monroe, has an actress attracted this much attention. Except for Jennifer Lawrence, no other Hollywood celeb has achieved ultimate sex symbol status.
How can directors shoot films without highlighting Scarlett’s sexiness? It’s unfair to the audience to gloss over her glamor and her striking features. Additionally, the actress has endorsements with L’Oreal, Mango, Moët & Chandon, Selfridges, and Sodastream.
Since the beginning of her career, the celebrity has carefully molded her image and successfully promoted her brand worldwide. Marketing and promotion comprise the lion share of entertainment profits. Does Johansson even need to make a movie to collect over $10 million annually?
At this stage in her legend worthy career, Scarlett can stay out of the spotlight and star in movies only if it fits her goals. Remember, she desires to go down in cinematic history as one of the greatest. I believe she is almost there, which is telling since she’s only 30 years old.
Collecting paychecks from luxury companies, as a mother, might be wiser than filming 4 movies per year as a movie star. Plus, L’Oreal product lines are valuable and so are Moët’s. And being an actor demands a lot of your time.
Although Scarlett Johansson is becoming brand ambassadors for a variety of expensive brands, she still appears approachable and down-to-earth. We can keep grabbing burgers with the Brooklyn babe, because she hasn’t lost touch. Many people forget their roots, but Johansson hasn’t forgotten anything.
I admire how Johansson leaves her watermark on every piece. Clearly, customers and business owners agree with that statement. Calvin Klein actively seeks the best celebrities. Therefore, Scarlett is in the upper echelon.
Hence, her talent is recognized and she’s fairly compensated whether she’s on a movie screen or TV placement. Will Johansson ever transition into television acting? Or will the actress become the new and improved Meryl Streep?
I Love Lucy

All Scarlett Johansson lovers must see Lucy. In her most defining moment to date, Scarlett proves all her doubters wrong. There aren’t many actresses capable of starring as a strong female lead.
As one of Hollywood’s finest and hottest, always expect the star to play acts with pure passion. Surprisingly, Scarlett Johansson and costar Morgan Freeman have great interaction. Like a pendulum they go back and forth, each time giving and taking just a little bit.
Their contributions to this film will be remembered forever. Fortunately, casting chose the best talent instead of the cheapest. There are plenty of terrific underpaid actresses they could have chosen but didn’t.
If you would like to ride on a rollercoaster, watch Lucy. As Lucy, a synthetic drug called CPH4 is released in Scarlett’s bloodstream. It gives her the ability to access complete cerebral capacity. In other words, this lady can use 100 percent of her brain compared to a 10 percent human average.
Lucy has more power than superwoman better known as Black Widow, and Black supermodel Tyra Banks. There is so much focus on Scarlett’s physical appearance, people forget she is “smart, kind, and important.” (Viola Davis, The Help) I would like to believe Scarlett’s real-life personality favors her character Annie in the Nanny Diaries. But Lucy seems more like a realistic Johansson.
While accessing untapped areas of her brain, blood splatters all over people’s faces. Although the scenes aren’t horrific in nature, it is still violent. To shorten a longer story, the Korean Mafia picked the wrong woman as their drug mule. They treated Lucy inhumane, and she comes back for them with a vengeance.
Limitless starring Bradley Cooper contains a similar theme. I recommend watching both films, one after another. You don’t need to be a rocket scientist, astronaut, or robotics engineer to use your head.
At 20 percent cerebral capacity, Lucy starts controlling other people. All over Europe and Asia, from Berlin to Beijing, Lucy’s wanted by police. It’s too late before they realize no one can stop the American from taking over the universe.
If you’re a science student, Lucy brings hypotheses and theories involving evolution, neurology, and astronomy to the forefront. After unlocking her brainpower, Lucy literally starts locking down hospitals, universities, and police headquarters. With a hand wave she can push away mobsters, crooked police officers, and soldiers.
Next year Scarlett Johansson stars in her own Black Widow movie. Hopefully, this film empowers women and combats Hollywood’s sexism. Captain America and the Avengers franchise have helped the actress gain global recognition. Furthermore, Chris Evans and Scarlett Johansson possess perfect chemistry.
Despite Avengers: Age of Ultron dropping to the historic Mayweather-Pacquiao fight, the movie still set records in large part because of Scarlett’s excellent delivery. Because comic book movies are a fabric of popular culture, in a sense Scarlett Johansson is a pop-culture icon.
She has a similar effect on society as Taylor Swift and Katy Perry. That’s why many music videos popularize plots from Marvel movies, and glorify their characters. Make no mistake that Scarlett is in control of her career.


Who else has her type of autonomy? Who else but Scarlett is the center of Hollywood’s galaxy? Some could argue for Channing Tatum and Jennifer Lawrence. However, Hunger Games can’t compete with Avengers’ numbers and track record.
If you want to see an amazing movie with a unique theme and original plot, I highly recommend Under the Skin. While playing an alien, Scarlett’s character seduces clueless Scottish men and tourists into her van.
Back at home she harvests their bodies for energy purposes. Under the Skin received rave reviews because literally there isn’t anything quite like this. Truly strong female leads are a rarity in sexist Hollywood.
For a moment, I thought Vincent Van Gogh directedUnder the Skin but I remembered he died centuries ago. Seriously, the film is majestic and inspiring. This Scarlett Johansson masterpiece deserves the highest acclaim.
Furthermore, the seasoned actress uses her sexuality freely and unrestricted throughout the film. It is important to showcase a variety of viewpoints, if we want to change the trajectory and course of theatre. It isn’t enough to host panels and voice concerns.
Following discussions, there must be concrete actions. I applaud Scarlett Johansson for consciously deciding to take roles historically reserved for men. Scarlett serves as a prime example of what could happen if you don’t give up and try harder.
She won over millions with her Lost in Translation performance directed by Sofia Coppla. People began noticing the New Yorker’s potential as an adult actress for the first time. Actor/comedian Bill Murray was in his prime. Without question, he cultivated the hot Hollywood starlet’s talent.
Also, Sofia Coppla’s was given a $4 million budget. Incredibly, her breakthrough film generated $120 million. When you want entertainment, leisure, and pleasure, go check out Lost in Translation.
Before I recognized Scarlett Johansson as a good actress, I studied Lost in Translation. She was 17 when the movie debuted in theaters. Since then, she hasn’t missed a beat like Questlove- the Roots drummer for the Tonight Show starring Jimmy Fallon. 
Did you know the actress attended Lee Strasberg Theatre and Film Institute? Now, the great actor can teach Hollywood starlets how to act better. Honestly, great actors can learn from Johansson’s teachings.
Actors should realize education is a lifelong process, and isn’t necessarily formal in nature. Some secrets can’t be taught in classrooms. You must learn some things on set and behind scenes. How many employers don’t interview potential candidates because of an “experience requirement?”
Another groundbreaking movie is ScoopScarlett Johansson works with Woody Allen and Hugh Jackman in this romantic comedy. You know Woody doesn’t follow Hollywood’s formula.
You see I worked as a journalist for some time. I learned how to be objective. Plus, I found my voice. Fellow writers should watch Scoopbecause it’s all about mass communication. Not to mention, Johansson and Hugh Jackman under Woody Allen’s direction is a dynamic and intriguing prospect.
Essentially, professionalism and ethics are journalism’s cornerstones. In the film, Scarlett favors a young Barbra Walters and Katie Couric. Struggling reporters can identify with the pitfalls of integrity versus sensationalism.
Why does Woody Allen play characters in all of his movies? This time Woody plays a prestidigitator also known as a magician. There is magic surrounding the Tarot Card Murder Case. Further, Johansson and Allen go on a foxhunt while trying to connect the multimillionaire to serial killings.
They downplay Johansson’s hotness by giving her round framed glasses and big braces. Also, they have her wearing shabby clothes, which is uncharacteristic of Scarlett’s characters usually. Every once in a while, it is crucial to compose a different kind of script.
                                                              
Once again, Don Juanflaunts Scarlett Johansson’s beauty and perky personality. A pornography addicted pickup artist can’t handle the truth of Victoria’s Secret. It’s easily one of the actress’s worst movies. But it’s still watchable because she’s in it.
Like Halle Berry’s Catwoman, the nail biter Don Juan falls short but let’s acknowledge it wasn’t Johansson’s fault. First off, Johansson should have been the main character. Secondly, while the script was promising, the casting department neglected their duties to secure more talent in addition to Scarlett.
All told, in that situation they went with the cheapest instead of the best. It is possible to make great movies on a low budget. If you’re curious, look no further than Quentin Tarantino’s Pulp Fiction. But, in order to do so, everyone needs to execute flawlessly.
I don’t blame Scarlett, because actresses have hard times finding parts. Ideally, it shouldn’t be that complicating. Unfortunately like the majority of industries, movies create more low waged jobs than high paying ones. Scarlett clearly took a pay cut to do Don Juan.
Did you know Scarlett Johansson has a twin brother? Plus, Scarlett has four other siblings. Coincidentally, most actors come from large families.


Have you’ve noticed, this celebrity doesn’t voluntarily disclose information about her private life? She’s not starving for publicity like every reality TV star. Classy and elegant are two adjectives that describe how she carries herself.
What would happen if more entertainers stop feeding the paparazzi’s hunger? Aren’t you sick of these salacious stories? Wouldn’t you like substantial information?
I don’t gossip because bullshit begets nastiness. I bet major fans don’t even know many minor details about their favorite celebrities’ lives. But, they know everything about their living arrangements.
In summary, Scarlett Johansson has dethroned Angelina Jolie as Drama Queen. Johansson has become a premium name in the action movie genre. This actor conducts herself with grace.
She’ll be one of the richest actors in show business for many years to come. Moreover, Scarlett deserves to be considered a future legend. Don’t get wrapped up in her beauty and forget she’s an amazingly talented thespian.
Remember Scarlett has limitless branding opportunities. In the next few years, other corporations will jump on Johansson’s bandwagon because they know it’s going toward greatness.
I passionately watch films. In fact, I analyze every nook and cranny of movies. If plausible, I read scripts the same way as screenwriters, actors, and directors.
We’ve watched Scarlett mature into a phenomenal person. This hot Hollywood starlet has transformed into a universal movie star. Thank goodness, she chose acting as an occupation instead of being a dental assistant.
I would pay premium price for an acting class instructed by the Lucy actress. She became famous the old-fashioned way. And her methods have produced astonishing results.


Trust me, this actress hasn’t peaked. She isn’t done climbing mountains, achieving milestones, and fulfilling her aspirations. Furthermore, Scarlett Johansson has only scratched the surface of her excellence.

I am Guru Jay launching off into orbit in 5-4-3-2-1!
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Battle Royal Chris Evans, Pratt and Hemsworth

BY: GURU JAY


The biggest first name in Hollywood is Chris. Evans, Hemsworth and Pratt are making strides on the Walk of Fame. What is more, this trio’s footprints belong on the Boulevard.


You don’t want Chris Evans’ representation. He should fire his manager. Darn it! Chris Evans is a franchise player making a rookie’s salary.

People magazine named Chris Hemsworth the sexiest man alive. Apparently they forgot about the other two ‘Christies’ Evans and Pratt. Oh, how superficial can Hollywood get?
All these actors have one thing in common. You guessed it. They’re gym rats.

 Photo By: Wikimedia Commons

Here’s the truth. Hollywood leading men must have astronomically sized muscles. In case you’re not physically imposing, you need to work twice as hard to land auditions. It’s rare but talent beats brute force on occasion.
Give Hemsworth credit for his role selection. Have you seen ‘Thor?’ Do you plan to go see his new movie ‘Blackhat?’
‘Parks and Recreation’ cast member Chris Pratt came a long way from Jump Street. ‘Guardians of the Galaxy’ was his big break. Always keep the line open, in case Marvel calls.
Pratt stars in the highly anticipated Jurassic World. With such favorable momentum, how can Chris lose? Winner, winner, chicken dinner!


Furthermore, Hemsworth has a key role in ‘Avengers: Age of Ultron.’ I predict Avengers will take the second slot right after ‘Star Wars.’ Franchises tend to do swell at the box office.
Who would win a hypothetical Battle Royal? If I were a betting man, I’d choose Evans because he seems more assertive. In combat sports such as wrestling and boxing one’s awareness is critical.
Evans is only 6’0. Pratt stands at 6’2. And Hemsworth comes in at 6’3. Hemsworth could overpower Pratt.
Between these ‘Marvel’ movie stars, Chris Pratt is the best actor. Am I right? Who’s better?
I am Guru Jay launching off into orbit in 5-4-3-2-1!
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2015 Highly Anticipated Movies

BY: GURU JAY

Star Wars should shatter records in 2015. It is a must-see movie. Fans have already started counting down. So, clear your calendar for The Force Awakens debuting December 18th.
Universal Pictures releases Fifty Shades of Grey on Valentine’s Day. Will the ‘sex tape’ live up to all the hype? Have you seen the trailer or read the novel?
There’s a lot of buzz about Get Hard. The comedy starring Will Ferrell and Kevin Hart comes out in March. It looks very funny.
If you’d like to see a funny sequel you can choose between Ted 2, Hot Tub Time Machine 2, and Paul Blart: Mall Cop 2.
Is Avengers: Age of Ultronup for the challenge? The Marvel movie premieres on May 1st. The project features several heavyweights.
Take your kids to see the Despicable Me spin-off Minions coming this summer. Also, this winter you can check out the SpongeBob Movie. Your family might like Jurassic World as well. Do you remember the Steven Spielberg directed films?
Hasta la vista, baby! Governor Schwarzenegger is back as the Terminator in Genisys. The pricy movie should outperform its competition.
Believe it or not, I haven’t seen the Hunger Games. Am I missing out? The highly anticipated Mockingjay Part 2 hits theaters on November 20th.
Kingsman: The Secret Service should be an action-packed international blockbuster. If you want more action, watch Tom Cruise in Mission Impossible 5 this Christmas. Read upcoming movie reviews on my site.
I am Guru Jay launching off into orbit in 5-4-3-2-1!
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