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Post Malone Vs. Machine Gun Kelly: Who Has the Bigger Brand?


    Branding is the business of a celebrity. As an entertainer, how you package yourself says a lot about your brand. Your name matters as much as what your name is attached to. Attachments are more than just email terms. Celebrities must take care about who they endorse. Pepsi and Coke aren’t the only brand names in town. Ask Dave Chappelle which one tastes better, and be prepared for a wild answer. 


    If you want to be a rapper, you’re in the right place. I will tell you how. Remember to read the fine print in your contracts, and don’t do anything stupid. Those are the first steps. Above all, be yourself, write your rhymes, produce some tracks, hop on stage, and put a ring on the next Beyonce. O.K., you don’t have to do everything I prescribed, but do find yourself. What is it that makes you different?


    You should pay homage to Post Malone and Machine Gun Kelly. They made their money the right way. Let’s look at the two rappers’ star power. Don’t reinvent the wheel. 


POST MALONE


    I offered a clue with ‘don’t reinvent the wheel.’ Most rappers sing about cars. Rick Ross made the Aston Martin song and Maybach Music. This is a common theme in Hip Hop. There’s no way around it. You must rap about a set of wheels. Also, rap about girls. Beyonce and Alicia Keys couldn’t have said it any better: “put it in a love song.” WARNING: there’s a way to rap about cars and girls. If you do so, do it with purpose and meaning. 


MACHINE GUN KELLY


    Don’t forget where you came from. Embrace your roots. “Put on for your city.” Machine Gun Kelly, the Cleveland rapper, represents his city better than a politician. He is also romantically linked to Megan Fox. Celebrities must share their stories, so the entertainment industry isn’t null and void. Success follows a formula, but at the same time, entertainers must tweak the rules. Relax. That stiffness in your neck needs a massage.


Who has the bigger brand: Post Malone or Machine Gun Kelly?


    Born in Syracuse, New York, Post Malone is a rare breed. His music crosses genres. He stays true to the art and does what sounds good. Isn’t life all about doing what feels good? He could be another Kid Rock. Did you see him at Diddy’s 50th birthday celebration? Post Malone’s music credits include hit after hit. 


    Machine Gun Kelly was born in Houston, Texas, but he has strong ties to Cleveland. Check out his song Till I Die. Kelly could be a lot of things; but, one thing he is not is a sucker. Both celebrities are cool, and that is what counts. Be cool! I’m not saying you have to get tattoos, but at least take risks.


    To answer the question about “who has the bigger brand?” I must examine the facts and neglect my emotions. Right now, I estimate more people know who Post Malone is than Machine Gun Kelly. (Have you seen Spenser Confidential?) Shout out to Mark Wahlberg! However, Machine Gun Kelly’s hardcore image sells more records. At the end of the day, brand power is subjective, but some things can be counted. Give it 5 years, and we’ll know without a doubt who’s bigger. Right now, the slight edge goes to Post Malone.

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Why There Won’t Be Another Kid Rock

BY: GURU JAY


When Kid Rock is in the studio or onstage he utilizes electronic instruments and technology to the fullest. He maintains his relevancy and remains unflustered by technology’s rapidness. Looking at his Twitter, glancing at his Facebook, or reading his Wikipedia won’t fully measure his superstardom. Kid Rock may be old school but the new kids on the block respect him.
What’s more, he loves performing in front of thousands. It is an unbelievable feeling hearing fans scream at the top of their lungs. Everyone occupying the space is there on your behalf.
Cherish Kid Rock while you can. There won’t be another like him. The musician leads a fascinating lifestyle.
He’s a single man, so groupies will do anything to gain his attention. Who doesn’t want to be a pop or rock star? Celebrities make small fortunes from appearances alone.

Celebs are given free stuff all the time. Kid Rock is a rare sighting because he’s an outlaw. You see although Rock receives star treatment, he understands the price of freedom.
The celeb stirs controversy like coffee every morning. Moreover, he’s loyal to his roots. He represents Michigan better than congressmen. Also, Eminem owes him a steak dinner because Kid wasn’t served a full course meal on a silver platter.
As a white boy, he engaged in risky behavior associating with Murder Capital aka Detroit. Kid Rock defines celebrity because he always celebrates.

Photos By: Wikimedia Commons
The Born Free songwriter lives the American Dream unapologetically. Who else has successfully crossed rock, rap, pop, and country genres? His duets with Sheryl Crowe are priceless.
There’s no doubt he is one of a kind. This self-taught musician can play various instruments. Kid doesn’t need to make the band, because he is the band. 5 am trains don’t deliver like Kid Rock delivers to his people.


I am Guru Jay launching into orbit in 5-4-3-2-1!