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The Intangible Assets of Alessia Cara

BY: GURU JAY

The Intangible Assets of Alessia Cara

Photo By: Wikimedia Commons

Do you believe in Alessia Cara? Her voice is like magic. I feel there’s something special about her sound; and, I would like to pin point it.

The question is can science explain art. This music artist could have majored in science because her technique is cutting edge. Moreover, the I’m Yours singer’s lyrics are a mix between a biomedical engineer’s equation and a poet’s stanza. Did you know Alessia Cara actually writes poetry and plays the guitar?

Without question, Alessia is an asset to showbiz. Plus, the Canadian has many intangible assets. She gets you both excited and indifferent with her singing and songwriting. Here is a genius song written by a 19 year old.

The celebrity competes with the crème de la crème and you know it. Still, it seems Alessia stays in one lane. She’s a driven celebrity who drives solo by design.

You can’t see everything. Like magic, sometimes you don’t see her and right now you do see Alessia Cara. What is more, the celebrity has a solid fan base. She’ll soon eclipse 1 million Facebook fans and Twitter followers. Cara can shake, rattle, and roll with Zendaya and Tinashe too.

Who would love to see her on the silver screen? She would probably make a better actress than singer because of her humility. Nowadays, the music industry contain the biggest egos.

Alessia Cara reminds me of Alicia Keys due to her messaging. That is an intangible asset. It’s so hard finding lyrics with a deeper meaning.

Anyway, this celebrity was built for the entertainment business- this I know. You’ll discover Alessia’s durability due to her ‘go get it’ attitude and firm mindset. She’s laid back, but not lazy.

A music brand must be built with platinum bricks. Yes, you can go for the gold but why not go even higher? Maybe, you need to adjust your mirrors once in a while.

Iam Guru Jay launching into orbit in 5-4-3-2-1!
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Why The Weeknd Is On Fire

BY: GURU JAY

  
Have you seen the YouTube video explaining how to create a hologram on your smartphone? Can you imagine watching The Weeknd Can’t Feel My Face video in 3D? Have you seen the part when he’s dancing while on fire? And all this time, you thought only Fantastic Four characters could do that.
Right now the Canadian singer has the number 1 Billboard Hot 100 song. He was born to sing. He thrills music fans.  What is more, the story of chasing your dreams never gets old.
Did you know The Weekend dropped out of high school when he was 17? How many great entertainers skip college? To paraphrase, Ellen DeGeneres told the Tulane University graduating class “they wasted their money.”


The Love Me Harder singer gets plenty of love and money. Like Lenny Kravitz and Bruno Mars, his groupies are enthusiastic about him. And like a Rolling Stone, the tempting lyricist aka Papa has a home alongside a hat.
Moreover, this 25 year old has youth on his side. But, the artist remains controversial because he frequently references drugs in his music. Despite being explicit, the celebrity completes his objectives. Entertainers should entertain. That’s all. 
If celebs want to voice their objections, more power to them. Be aware though that politics is filthier than adult entertainment. Hollywood bosses and music executives look like saints compared to Presidential candidates.

I like that the Weekend isn’t politically correct because political correctness paralyzes pop culture. The Weeknd represents a challenge to the status quo. You see The Weeknd is popular because his lyrics and music videos are not safe for weekdays.

 Photos By: Wikimedia Commons

Remember the Alicia Keys song “this girl is on fire!” Well, the Weeknd is on fire too! This boy needs a fire extinguisher, pronto. Give The Weeknd 5 years. He is destined to explode.

I am Guru Jay launching into orbit in 5-4-3-2-1!